Why is Customer Data Integration Important?

If your organization is regularly using customer data for marketing, sales, and analysis purposes, it’s critical to have a robust customer data integration process in place. Without one, you might send a customer a marketing touchpoint asking them to buy a product that they purchased last week! A customer data integration solution helps avoid this by using probabilistic matching to link customer records from multiple systems together into a single “global” customer identifier, giving you a 360º view into each customer’s interactions with your organization. If your organization doesn’t currently have one in place, Value Driven Analytics can provide your organization with a customizable customer data integration solution implemented directly on your IT infrastructure, often in less than 1 month, all at a much more affordable cost than most customer data integration companies offer.