Why is Reporting Showing how Metrics are Trending Against a Baseline or Business Goal over Time Important?

Every organization would truly benefit from having reporting (ideally an automated, interactive dashboard in a platform like Power BI or Tableau) that clearly shows how metrics are trending against a baseline (such as same time last year) or business goals over time. How else can your organization know whether you’re on track to meet your goals or whether your business performance has been improving or declining over time? Moreover, you need the ability to drill into these trends by geography and all the business segments that are important to your organization. This kind of reporting is foundational to understanding your business. It’s one of the very first reports an organization should build.

If you don’t have reporting like this, it’s possible that perhaps your organization hasn’t invested in a flexible tool capable of building reporting like this; or, perhaps you have the tools, but your analytics team needs training on how to build an insightful visualization in an automated, interactive manner. Whether you’d like your analytics team to learn to build this kind of actionable reporting or would prefer for a consultant to build the interactive dashboard for you, Value Driven Analytics can help! Watch the video above for a description of how an analyst could help provide management with visibility into sales performance.